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a Winning Domain Name:-
The first most crucial step for launching a successful web site is choosing a winning domain name. Domain name is as important as name of a person or name of your business. It is your online identity through which customers can reach your web site and eventually contact you for their requirements.
The "Right Domain Name" should boost your
business image, expand your market reach resulting
in sustained growth in your sales volume and market
You can base your domain name selection on the following criteria:-
- Short and Simple: - The Domain name should be as short
and simple as possible. We should minimize
chances of our online customers making mistakes
in typing domain name in browser. Longer Domain
names lead to more confusion, problems in
pronunciation and typing spelling. Maximum
length of Domain Name allowed by ICANN is
64 characters. Bust ideally the length should
not exceed 15 characters.
- Easy to Spell : - Customers should be able to remember,
pronounce and spell your domain name accurately.
There should not be any ambiguity about spelling
of a domain name. There are words with different
spellings like 'center' and 'centre'. Avoid
such words or take all versions of spelling
for a word to minimize loss of traffic.
- Memorable: - Your Domain Name should be easy to remember by your customers, they should be able to reach your website easily. Domain Name is part of your email address. So it is all the more important to be able to recollect easily.
- Unique: - Your Domain Name should not be
similar to other domain name. Avoid temptation
to get domain names which are very near to
other popular domain names. Look for unique
domain names. Your name also will become popular
with your customer eventually.
- Related to Category: - Your Domain Name should give some
idea about your nature of business. However,
many successful & famous website like 'Google'
, 'Orkut' do not conform to this criteria.
But for you to reach their popularity will
be a daunting task. In short domain name should
create and fulfill expectations and give some
idea about the business you are in.
- Avoid '-' and numerals: - Avoid '-' in the Domain Name. People
do not like to type '-' while reaching any
website. Numerals create confusion while receiving
domain name through phone or verbal communication.
Domain Names like go4gifts.com results in
loss of web traffic. It should be easy to
pronounce on phone and verbal communication.
- Branded email address: - Having a winning Domain Name allows
you to have fully branded email address. For
example if you have www.eNames.in , you can
have support@eNames.in as your email address.
This greatly adds to your brand value.
- Prefer .Com Extensions: - .Com extension has become generic because of first
mover advantage. Try to get domain name with .Com extensions. Most people
using the internet naturally type .com as domain extension.
- Decide on Seven Keyword : - Think of around seven power keywords
which relate customers to your product or
service. Then you can make various combinations,
add prefixes and suffixes to arrive at your
- Avoid Trade Mark Domains : - Do not select brand name, trade mark or limited
(incorporated) Company name as your domain name. This might lead to
litigation in future and you might have to surrender your Domain Name.
you are fully equipped with all intricacies to
select right domain name to launch you internet
marketing initiative. Make a list of around 7
to 10 alternatives. Check availability. Leading
accredited domain registrar www.eNames.in provides
Domain Name Availability check Services free.
You can zero in on your final choice of domain
name from the list of available domain names.
Same registrar www.eNames.in provides very economical
and simple Domain Name registration service. They
also provide very professional advise and support
service. We recommend you can avail of their Domain
Name Services, or you can try another registrar
of your choice.
10/30/2020: Very useful , thanks for this.