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Profile Id: 143348    4-Jan-2022
Title:   Management/Business Consultant
Location:   Gurgaon - Haryana -
Sales / Telemarketing (Front-end)  
  • Lead Generation
  • Sales

Dear Patron ,

I prefer type of work - Part-Time Basis. .

My Skill - Specialized in Business Consulting, Sales Operations and Marketing. Have 13 years of corporate experience in Sales, Consulting, Marketing and Business Management .

My prefered location for assignment - Anywhere, Ahmedabad, Amritsar, Delhi, Gurgaon, Noida

Jobs handled -

Seasoned professional with 13 years of experience in P&L Ownership, Category Growth Management, Product Management, Sales/Business Operations, GTM, Revenue Strategy, CRM, Product Marketing, Partnerships and Alliances

Deep knowledge and experience in building, marketing, and driving sales of financial and telecom products to consumers across rural and urban geographies

VP Product Growth/Business, Unsecured Lending, Home Credit India Jan 2018 Present

P/L Management

o Ownership and management of revenue (annual 50 BN INR) and cost drivers for unsecured lending portfolio

o Definition and execution of overall revenue growth strategy for lending products via product features, user journeys, pricing, risk management, marketing and sales channel strategy, user growth and adoption etc.

o Responsible for end-to-end conversion funnel of unsecured lending business, starting from demand generation to owning the product, sales, and retention funnel, Cross-sell, up-sell and retention strategy

o Development and implementation of creative and well defines sales strategies to achieve topline AOP targets

Product Growth & Sales/Business Operations

o Conceptualized and executed end-to-end launch of consumer lending products, defined, and implemented under-writing, on-boarding, and pricing strategy across channels leading to 18 growth in portfolio

o Built product capabilities to drive business growth, and hence increased conversion of loan products by 3 generating incremental annual revenue of 1.5 BN INR

o Usage of Agile methodology via sprints and issue tracking in JIRA, formulation, and assignment of user stories

Strategic Growth Initiatives

o Spearheaded launch of Joint Lending Product with Karur Vysya Bank (KVB) and DBS, Finalization of Customer Value Proposition, Design of Customer Journey, Liaison with all Stakeholders - Risk, Finance, Sales, Customer Experience, Legal, Anti-Fraud, Collections, Engineering and Operations teams in strategic & operational matters

o Rolled out Home Verification Project for high-risk customers in select cities, by re-defining existing credit policy, campaign and process policies, new vendor on-boarding to increase monthly target group by 1.3 MN

o Launched personal loans on co-branded app of Mobikwik and Home Credit India to create high engagement for existing customers early in their life cycle and facilitate SDK and transactional data for credit assessment

Digital lending and Sales Channel Strategy

o Define and execute life-cycle strategy for 10 MN+ customers across channels (Call Center, SMS, email, digital, social media), leveraging advanced analytics to drive customer satisfaction & profitable business/LTV growth

o Enabled loan contract signing via mobile app, designed complete digital cash loans origination journey, marketed mobile app for acquisition of quality customers, adding Lifetime value of more than 36.5 MN INR every month

Senior Product Growth/Business Manager, Savings Account, Airtel Payments Bank Jul 2016 Jan 2018

Conceptualized, Built & Launched Savings Bank account product, responsible for customer proposition, channel proposition and P&L, designed digital user flows on Airtel Mobile app to acquire 5 MN customers within 5 months of launch

Stewarded Consumer Research, Product Market Fit Feasibility, Savings Bank product onboarding flow, Go to Market/Sales Strategy to launch a digital bank for the unbanked population

Business case proposal and finalization of promotions and offers for customers across use-cases (Prepaid & DTH Recharges, Post-paid & Utilities bills, Online & Offline Merchants) increasing transacting user base from 0.5 MN to 2.03 MN in 6 months

Senior Manager Sales & Distribution Strategy, Airtel May 2015 Jun 2016

Strengthened the presence of Airtel in rural markets by rolling out new distribution channels like Airtel Service Centers, Rural Airtel Express Outlets and Field Executives on Bikes, resulting in gross acquisition share increase by 7

Digitization of sales teams (retailers, distributors, field executives) across India through digital platforms roll-out, migration of traditional systems, new digital ways of working, to increase productivity levels by 20

Product Marketing Manager, Prepaid, Tata Teleservices Ltd Feb 2014 May 2015

Part of Pan-India project with Boston Consulting Group (BCG) to re-define organization strategy with the objective of increasing revenue per customer and reducing churn, roll-out of new products, segmentation, and pricing strategy

Launched Use More Gain More and Industry First Loyalty Product to reduce customer churn by 2 in a span of 6 months

Product Marketing Manager, Prepaid, Idea Cellular Ltd Aug 2011 Feb 2014

Management of revenue drivers of pre-paid product portfolio (annual 12 BN INR), product/pricing changes for 8 MN+ customers to reach No.2 in Revenue Market Share, marketing strategy of products through channels to increase ROI

Introduction of innovative products like Magic Recharge and Micro Loan which led to 6 increase in usage of minutes

Area Sales Manager, Idea Cellular Ltd May 2010 Jul 2011

Led a team of 3 TSMs and 22 DSEs to handle 3 business units, increased customer market share from 27 to 34