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Profile Id: 143414    17-Jan-2022
Title:   Business Strategy - Rural Markets
Location:   South Delhi - Delhi -
Address:   K 261, Pocket K, Sarita Vihar, South Delhi - 110076.
South Delhi - Delhi -
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Business Consulting / Consultant  
  • Business Model Innovation
  • Product Marketing
  • Brand Value Creation
  • Market Entry Strategy
  • Market Penetration Strategy
  • Market Growth Strategy
  • Digital Transformation Strategy
  • Business Development
  • Business Planning
  • Market Research/Planning

Dear Patron ,

I prefer type of work - Part-Time, Full-Time, Contract Basis. .

My Skill - • Enterprising senior professional with over 19 years of experience specializing in Rural Market Strategies, Business Innovation, Brand Value creation and Sales in varied geographies across India.

My prefered location for assignment - Anywhere

I as a company deals in - Rural Markets across India .

Jobs handled -


 Escorts Limited, Faridabad

Growth Path:

Sep’20-Sept’21 :

Business Head- Mol Anmol handling a team of 10 business owners

Jul’19-Aug’20 :

Sales Chief - UP WEST FT (additional role) Handling a team of 2 Regional Managers and 7 Area Managers

Nov’17-Aug’20 :

National Head – Demand Generation Handling a Team of 12 Managers


 International Tractors Limited (Sonalika), Noida

Growth Path:

Nov’16-Oct’17 :

General Manager – Strategic Marketing, Handling a team of 6 Managers

Sep’15-Oct’16 :

Head – Strategic Sales, Gujarat & Rajasthan 1, Handling a team of 2 Regional Managers, 4 Area Managers

Jul’11-Aug’15 :

General Manager – Marketing Handling a team of 6 Managers & 2 Asst. Managers


 Tractors and Farm Equipment Limited

Growth Path:

Apr’09-Jun’11 :

Regional Manager – DG, North & East India, Handling a team of 6 Asst. Managers

Jun’08-Mar’09 :

Manager – DG, North India, Handling a team of 3 Asst. Managers, 2 Sr. Executives

Apr’07-May’08 :

Sr. Area Manager – North Karnataka, Handling a team of 3 Executives & 2 Sr. Executives.

Jan’05-Mar’07 :

Area Manager – Hubli, Handling a team of 4 Executives.

Sep’03-Dec’04 :

Asst. Area Manager Sales – Rajasthan, Handling a team of 2 POs

Apr’03-Aug’03 :

Sr. Executive, Planning – Chennai

Jun’02-Mar’03 :

Management Trainee – Chennai

I give you few of the references as below:
Reference 1
Reference 2
Reference 3
FrontEdge Human Capital Pvt. Ltd.
OnPoint Consultancy.
DasX FarmTech Pvt. Ltd.

• Experience in Establishing new Business for Rural markets in a startup mode (India’s First Pre-owned Tractor business, Mol Anmol, Escorts Limited)

• Expertise in Value creation through Business model innovation bringing in cost efficiencies along revenue and sales generation (Alternate channels of Sales Generation - Escorts Limited, Direct Marketing & Coordination Centre – Sonalika, Demand Forecasting & HP Tracking - TAFE)

• Established Leader for Turnaround strategies in rural sales both in weak and strong markets (UP West FT – Escorts Limited, Rajasthan – Sonalika, North Karnataka - TAFE)

• Proven skills in spearheading new product strategy & market development, resulting in market penetration and network expansion (Project Shaurya – Escorts, 745 CG & 734 – Sonalika, Gajraj & TASP – North Karnataka, Himgiri in Himachal – TAFE Limited)

• Known for augmenting growth, devising & executing business plans by leveraging comprehensive understanding of the dynamics of the industry thereby leading to increased turnover and profitability (Outstanding recovery – UP WEST & MolAnmol – Escorts, Jodhpur Belt & UP C&E – Sonalika, Marwar Region - Rajasthan & North Karnataka – TAFE)

• History of excelling as Organizational Change Agent and Team Leader coupled with zeal to drive visions into reality; an effective leader with excellent motivational skills to sustain growth momentum while motivating peak performances along with all round team development and growth (Team performances TAFE, Sonalika, Escorts)