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Tips On Creating Winning PowerPoint Presentations:
have become an emerging field of freelance work.
This is not surprising, since almost everyone
uses this nifty visual tool to make a telling
point today. PowerPoint is by far the fastest
and most effective means of bringing an argument
or pitch across. However, not everyone has the
time and skills to put a good presentation together.
If you are good at making effective PowerPoint
presentations, you surely have a very marketable
The first thing
to remember is that an effective PowerPoint presentation
contains much more than mere data. This medium
must convey positive emotion – this is not
possible using only dry statistics. The object
is to win one’s audience over to a certain
point of view.
Here are some
useful tips on creating high-impact PowerPoint
- Cater to your audience: Before beginning
on your presentation, ask enough questions
about who will see it, what the object is
and how long it should be. This will help
you to include points, arguments and visuals
that appeal to that particular audience. For
instance, using potentially offensive visuals
for a corporate audience is always a mistake.
- Keep graphs, charts and other such materials
to a minimum: No audience has the attention
span – or even the visual acuity –
to study a detailed chart screened on a wall.
As far as possible, stick to plain or enhanced
- Avoid getting too creative: Limit
the use of dissolves, fades and other effects
to a minimum.
- Include useful information in plain English:
Bullet points and technical jargon may look
impressive, but they are not as effective
as clear, succinct information backed by visual
reinforcement. It is a mistake to assume that
every audience is familiar with trendy corporate jargon – or that
those who know it find it particularly impressive.
- Avoid using sound effects built into
the PowerPoint program: These are overused
and devoid of any further charm. You can obtain
great sound effects from various other sources,
including your own CD collection.
- Make your PowerPoint presentation as
interactive as possible: If it merely
lectures to the audience and does not involve
their participation, you have already lost
them. Asking questions pertinent to the subject
in one slide and provide multiple-choice answers
to select from in the next is a good technique.
that an effective PowerPoint presentation offers
new information and challenges the audience’s
intellect. It also has a significant entertainment