Basics of Content Writing:
for the Net is all about providing hardcore information
as well as generating search engine traffic to
it. The idea is to convert more people to your
or your client’s website.
adding unique, plagiarism-free and informative
content, a website becomes more ‘findable’
for Internet searches. The more visits a website
gets, the more its popularity increases. However,
if the website features copy-paste content obtained
from other websites or if the content is amateurish
and trite, the website loses visits and ranking.
#1 on website content writing is that the content
must provide real value. People who browse the
Internet do so to find quick and valuable information,
not lengthy essays that have no point to make.
Include comprehensive and comprehensible information
in your content, and avoid wordiness.
#2 is that the content must be of value to the
client. Where required, the content writer must
depict the client’s services or product
in a favorable light. However, confirm with your
client whether you should advertise his/her products
and services directly or indirectly. The client
may merely wish to add value and direct traffic
to the website without being too obvious. Even
in such a case, the content should excite peripheral
interest for the client’s product or services
in the reader.
#3 states that pirated (or plagiarized) content
kills a website, or drastically reduces its market
standing. Internet readers are usually quick to
notice if a website uses plagiarized content and
avoid visiting it in the future.
#4 To direct traffic to a website, the featured
content must contain keywords and meta key tags
(keyword combinations) in sufficient numbers.
However, the content writer must not overuse these
to avoid becoming obvious and looking amateurish.
A rule of thumb on this – use at least five
keywords and/or metas in the first paragraph.
The article’s title must contain the strongest
of these. Use at least three of them in the second
paragraph, and at least two in all successive
ensure that your content makes for interesting
reading. Holding the reader’s attention
is extremely important. Using humor is acceptable
in many instances – however, you must not
use it for serious corporate or marketing websites.