Home   |   Sitemap |   About us |   Resources |   Testimonials
Employer's Register   |   Employer's Priority Membership   |   Freelancer's Register   |   Freelancer's Priority Membership
Home | Profile View
Profile Id: 55817    20-May-2009
Title:   Fashion Merchandiser & Buyer
Name:   RICHA AGARWAL (Fashion Management (NIFT))
Location:   Mumbai - maharashtra -
Other Professionals / Engineers / Utility  
  • Accessories
  • Apparels

Dear Patron ,

I prefer type of work - Part-Time Full-Time Contract Basis. Expecting remuneration in terms of Select of appx. Rs.Negotiable Percentage.

My Skill - Specialised in Fashion accessories and apparel mechandising.

My prefered location for assignment - Anywhere, Mumbai - Anywhere

I as a company deals in - Cosmetics/accessories/ apparels .

Jobs handled -


Assistant Manager Merchandising (Northern Territory), Lifestyle International Pvt. Ltd. (Jun’06 – Jun’08)

 Managing International brands for the North India Region in Cosmetics, Health & Beauty Products, Fragrances, Fine Jewelry, Watches, Sunglasses.

 Played a key role in new store openings in the North India Region. The responsibilities included:

 Budget planning

 Target planning

 Merchandise planning

 Staff planning

 Analyzed and compared Budgeted versus Actual Target achievements.

 Proactive stock planning and ensuring availability of adequate stocks for all the brands in all the stores across the territory.

 Vendor development and management.

 Coordinated with retail, buying, inventory and warehouse teams to ensure smooth operations of all the stores in NCR region.

 Maintaining stock ageing, old season stock concerns, interlocation transfers, reorders & other stock related issues. Analyzing fast moving stocks/slow moving stocks/existing stock value/stock sold value category wise and retaining the stocks at the right time in the store.

 Optimized the merchandise mix in tune with current trend while ensuring zero product gaps.

 Periodic merchandise performance analysis; Margin Analysis, Mark Ups and Mark Downs. Maintained Stock Cover; SalesForecasting and DiscountOfferings.

 Maintaining International Visual Merchandising Standards in store by performing periodic retail audits.

Assistant Brand Manager, Fashion Category, Avon India Pvt. Ltd. (Jun’08–Sept’08)

 Inventory management ensuring old and new product flow plan according to policy.

 Working closely with sourcing team to define sourcing strategy viz. new vendor identification and vendor management for the campaign. Assessing vendors by visiting their facilities based on vendor capabilities of design, service levels and price points.

 Effectively planning annual, quarter and campaign wise new product flow for fashion category to meet the sales target. Ensuring sufficient balance in campaigns visavis price tiers, product lines, stories and SKU count.

 Studying the consumer behavior towards fashion viz a viz prices, materials, fashion trend. Capturing fashion trends by visiting fairs, fashion websites and prepare trend boards.

 Suggesting new product introductions based on historical data and recommending the MRP, offer price & flow plan.

 Pre screening of vendor sample submissions for final buying and issuing the final product approvals.

 Clinic new product lines / ideas with sales / field to arrive at an educated decision on any new product/ product line launch

 Preparing campaign briefs for creative team and work with them on proper execution of brochure.

 Creating packaging artwork briefs for new products.


 Developed Merchandise Mix for Ladies Ethnic & Lingerie departments for Lifestyle International Pvt. Ltd., New Delhi (Diploma Project)

 Analyzing the reasons for sales decline in Kids wear department at Pantaloons, Mumbai and suggesting the strategy to increase the sales (Internship project)


 “Market Research on Denim wear”, a project at NIFT Hyderabad. Studied the feasibility of launching a new brand of denim in Hyderabad.

 “Range Development Project” a project at NIFT Hyderabad. Developed the range of kids wear for the new season.

 “Minor Research Projects” on Non Store Retailing and Relationship Marketing

 “Visual merchandising Display”. Theme display was done for “Zedds : Footwear EBO, Hyderabad”

 “Retailers and Customer’s opinion survey at National Handloom Expo. 2004”, a project for Ministry of Textiles. Conducted the survey and submitted a comprehensive report of the findings to the ministry of textiles.

I give you few of the references as below:
Reference 1
Reference 2
Reference 3
Lifestyle International pvt ltd.
Lifestyle International pvt ltd.