I prefer type of work - Part-Time
Basis. Expecting remuneration in terms of Hourly Basis of appx. Rs.500 Per Hour.
My Skill - Specialised in Digital Marketing, SEO, PPC, EMAIL MARKETING, MEDIA PLANNING, MEDIA BUYING.
My prefered location for assignment - Anywhere, Allahabad, Baroda, Kolkata, West Bengal
Jobs handled -
1) Manager- Digital Marketing, Sketch Web Solutions (Ad Agency) from November 2016.
Plan and execute all web, SEO/SEM, marketing database, email, social media and display
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple
channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with Clients and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where
Executes on local and global paid media strategy and establishes priorities and tactics for
Executes tests (ad copy, landing page, etc.) and strategic plans end-to-end.
Builds and optimizes keywords lists with a continuous test and learn practice to deliver a strong
Partners with internal teams (eg. Social, Creative, Content) to ensure consistent
marketing and maximises business opportunities across channels.
Manages website paid search budget of over 1 Lakh per day and ROI.
Uses data-driven approaches and web analytics for reporting insights and optimising campaigns.
Regularly reports out on marketing analytics with actionable insights to identify opportunities and
Pay Per Click (PPC) campaign setup & Structuring Account
Serves as thought leader and advocate for new technologies, platforms, and
Online media buys and optimization of Campaigns
Identifies and applies best practices and monitors changes in the digital space.
Keyword Research for Adwords Campaign
2) Executive- Digital Marketing, Weddingz.in (E-commerce Company) from July 2015 to November 2016.
3) Executive- Digital & Social Media Marketing, The Hope Foundation (An Irish NGO) from March 2014 to
Increasing visibility of website pan-global by continuous updating the keywords & descriptions.
Continuous Promotion through social media channels such as, Facebook, twitter, LinkedIn, Instagram
Preparing & maintaining the social media editorial calendar.
Writing blogs & prepare quarterly e-newsletter.
Preparing & delivering marketing plans with key objectives.
Digital advertising & analysing the traffic & hits of website.
Managing Google analytics & other tools for web
Production of marketing materials such as leaflets, flyers, posters, e-newsletters videos etc.
Extensive liaising with press, electronic media.
Arranging the effective distribution of marketing materials.
Organising campaigns for noteworthy days.
Organising & attending events such as, conferences, seminars, reception & exhibitions.
Monitoring ongoing campaign expenditure against the budget, keeping accurate records.
Innovation to increase income of online donation.
4) District Manager, Services, Srei Sahaj e-Village Ltd (ICT capacity Buildup Company under National egovernance
Plan) from Aug 2009 to Feb 2014.
Having created performance-driven culture that ensures accountability and personal responsibility, lead,
develop, coach, and motivate Team members & Franchisees in marketing communications,
development, accounts, logistics and engineering.
Lead and manage marketing strategies across the district.
Supervise and lead creative team in developing and executing integrated marketing programs
Manage market-positioning efforts and lead brand-development initiatives that differentiate company’s
products and services.
Regarding this project time to time I have to be liaison with the District Administration like D.M,
A.D.M, P.D and B.D.Os. Also maintain relation with WBSEDCL & BSNL Officials (S.E & G.M) in
concern with the project..