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Profile Id: 136965    26-Feb-2018
Title:   PPC Expert with 6 years of experience
Location:   Hooghly - West Bengal -
Advertising / Marketing / Sales / PR  
  • Advertising Management
  • Product / Brand Management
  • Sales Management

Dear Patron ,

I prefer type of work - Part-Time Basis. Expecting remuneration in terms of Hourly Basis of appx. Rs.500 Per Hour.

My Skill - Specialised in Digital Marketing, SEO, PPC, EMAIL MARKETING, MEDIA PLANNING, MEDIA BUYING.

My prefered location for assignment - Anywhere, Allahabad, Baroda, Kolkata, West Bengal

Jobs handled -

1) Manager- Digital Marketing, Sketch Web Solutions (Ad Agency) from November 2016.

 Plan and execute all web, SEO/SEM, marketing database, email, social media and display

advertising campaigns

 Design, build and maintain our social media presence

 Measure and report performance of all digital marketing campaigns, and assess against goals (ROI

and KPIs)

 Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

 Plan, execute, and measure experiments and conversion tests

 Collaborate with internal teams to create landing pages and optimize user experience

 Utilize strong analytical ability to evaluate end-to-end customer experience across multiple

channels and customer touch points

 Instrument conversion points and optimize user funnels

 Collaborate with Clients and other vendor partners

 Evaluate emerging technologies. Provide thought leadership and perspective for adoption where


 Executes on local and global paid media strategy and establishes priorities and tactics for

achieving plan.

 Executes tests (ad copy, landing page, etc.) and strategic plans end-to-end.

 Builds and optimizes keywords lists with a continuous test and learn practice to deliver a strong


 Partners with internal teams (eg. Social, Creative, Content) to ensure consistent

marketing and maximises business opportunities across channels.

 Manages website paid search budget of over 1 Lakh per day and ROI.

 Uses data-driven approaches and web analytics for reporting insights and optimising campaigns.

 Regularly reports out on marketing analytics with actionable insights to identify opportunities and

adjust strategy

 Pay Per Click (PPC) campaign setup & Structuring Account

 Serves as thought leader and advocate for new technologies, platforms, and


 Online media buys and optimization of Campaigns

 Identifies and applies best practices and monitors changes in the digital space.

 Keyword Research for Adwords Campaign

2) Executive- Digital Marketing, Weddingz.in (E-commerce Company) from July 2015 to November 2016.

3) Executive- Digital & Social Media Marketing, The Hope Foundation (An Irish NGO) from March 2014 to

June 2015.

 Increasing visibility of website pan-global by continuous updating the keywords & descriptions.

 Continuous Promotion through social media channels such as, Facebook, twitter, LinkedIn, Instagram


 Preparing & maintaining the social media editorial calendar.

 Writing blogs & prepare quarterly e-newsletter.

 Preparing & delivering marketing plans with key objectives.

 Digital advertising & analysing the traffic & hits of website.

 Managing Google analytics & other tools for web

 Production of marketing materials such as leaflets, flyers, posters, e-newsletters videos etc.

 Extensive liaising with press, electronic media.

 Arranging the effective distribution of marketing materials.

 Organising campaigns for noteworthy days.

 Organising & attending events such as, conferences, seminars, reception & exhibitions.

 Monitoring ongoing campaign expenditure against the budget, keeping accurate records.

 Innovation to increase income of online donation.

4) District Manager, Services, Srei Sahaj e-Village Ltd (ICT capacity Buildup Company under National egovernance

Plan) from Aug 2009 to Feb 2014.

 Having created performance-driven culture that ensures accountability and personal responsibility, lead,

develop, coach, and motivate Team members & Franchisees in marketing communications,

development, accounts, logistics and engineering.

 Lead and manage marketing strategies across the district.

 Supervise and lead creative team in developing and executing integrated marketing programs

 Manage market-positioning efforts and lead brand-development initiatives that differentiate company’s

products and services.

 Regarding this project time to time I have to be liaison with the District Administration like D.M,

A.D.M, P.D and B.D.Os. Also maintain relation with WBSEDCL & BSNL Officials (S.E & G.M) in

concern with the project..






5. https://pacificbuilders.com.au/

6. http://igeniusmobilefix.com.au/


8. https://petsbleu.com/

9. https://weddingz.in/

10. http://gentu.co/