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SOBERBIO CONSULTING Profile Id: 138128    28-Sep-2018
 
 
Title:   Chief Marketing Officer
Name:   SOBERBIO CONSULTING (CSO, Growth and Business Lead)
Location:   110017 - Delhi -
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Advertising / Marketing / Sales / PR  
  • Advertising Management
  • Marketing Communications
  • Marketing Plans
  • Product / Brand Management
  • Public Relations Management (PR)
  • Sales Management
 
 

Dear Patron ,

I prefer type of work - Part-Time, Contract Basis. Expecting remuneration in terms of Project Cost of appx. Rs.1,00,000 Per Month.

My Skill - Communication Strategist, Brand and Marketing Leader, Sales Adviser, Sales Accelerator, Media Planner and Buyer, Media Negotiator, Event Conceptualizer, Retail Specialist, Hedge Fund Adviser, Startup Consultant. Part of the team penning down Drone Policy of India. Marketing, Communication and Media Leader over 16 years in the domain of Television, Print, Radio and Entertainment. Specialist in Business Development, Sales, PR and Crisis Management, Strategizing, Analyzing and Executing Events. Wo.

My prefered location for assignment - Anywhere, Ahmedabad, Delhi

Jobs handled -



Focus News

North Sales Head: Government and Corporate

Focus News is a fastest growing regional and national network and having successful brands in North East like Focus NE, Focus HIFI, Bangla Market : Focus Bangla , Haryana Market : Focus Haryana, Odisha Market Focus Odisha and Focus News

Accomplishment

Honored with most reliable and consistent business leader in the organization

Responsible for generating revenue for entire network: including TV channels and Radio from

Government clients, PSUs, Corporate Clients, Retail and Regional clients.

Spearheading the sales revenue from scratch to 100 growth

Strategizing and conceptualizing the sales contributor to spike up the revenue growth through events and properties

Guiding and Mentoring teams in achieving the targets

Design and assign the targets to team

Identifying the capabilities of the team member and assigning the sales projects accordingly

Responsible for maintaining Profit and Loss

Managing inventory and operation for optimizing the business



AIDEM Ventures Pvt Ltd

Regional Sales Head

Aidem Ventures: India’s leading consulting media firm which provides sales and marketing solutions to small channels

Accomplishments:

Responsible for generating revenue and strategic sales for National and Regional News Cluster

Responsible for both Corporate and Government (PSU) Business

Focusing on Markets and Channels like News X (English News), Kolkata TV (West Bengal), Janasri (

Karnataka), Jaya Plus (Tamil), Andhra Jyothy (AP), Samachar Buland (UP /UT and Rajasthan)

Working on non-conventional business for cluster to maximize the revenue. Introduced 20 new clients which add up to the 75 business in the revenue

Guiding and mentoring operations team for optimizing the results

Worked towards the betterment of the organization by managing and guiding team strategically to achieve the set target

Interaction with the broadcaster for sales strategy and negotiation

Motivating, mentoring and solution provider for the team members and other collateral

Wizcraft International Entertainment Pvt Ltd

Deputy General Manager

One of the leading event agency across India.

Accomplishments

Responsible for generating revenue for company through Government and Public Sectors

Designed the business model of Tender for the government and PSU sector to enhance the Topline. Add revenue of Rs 10 crore in the starting year

Guided and manage 10 members team strategically to achieve the set target in sales and relative solutions

Networking Alliances & Tie Ups with the different companies to build marketing strategies

Dealing with electronic and print media along with the advertising agencies of the respective clients

P&L Budgeting & Ops Management for the team

Design and executed brand promotions, activation, conferences and seminars

Dealing with the celebrity management team

Responsible for generating sponsorships for the properties of Wizcraft on IIFA, Green Globe Awards, GIMA

Responsible for creating and maintaining annual budget for the team (includes the targets and expenditure by individuals)

Responsible for executing the marketing plan in tight budget with maximum promotion for the client

Lead the team to get Wizcraft empanelled on different PSU’s, regionally

Known for the management skills to take care huge teammates from different walks of life

Keep up the motivation, Mentoring and solution provider for the team members and other collaterals

Executed events like World Cup Kabbadi 2011, GAIL –AGPS Conference attended by PM –Dr Manmohan Singh, Delhi Tourism Dilli Ke Pakwaan in Dec 2011 and Cultural cross promotion mela for IIFA

Associated Broadcast Co Pvt Ltd (TV9 Telugu and TV9 Karnataka, TV9 Gujarat and TV9 Maharashtra)

Regional Manager

No1 Channel in Telugu News Market.

Accomplishment

Responsible for Sales and Marketing for the No 1 Telugu News Channel

Served Profile of Regional Manager (Delhi) for TV9 (Telugu and Gujarat)

Interacted with all the major leading advertising agencies in Delhi and NCR to generate revenue and meet the marketing targets for the channel

Ideated and executed the marketing promotional plan for the channel to create the space in Delhi and NCR

Interacted with brand managers of corporate clients to work in tandem for the promotional strategy

Responsible for selling different format programs on the channel

Responsible for selling the customized properties to the client (generating revenue through sponsorships)

Interacted with the top management to formulate the marketing plan

Maximizing business through extensive market coverage and creating new avenue for business generation. Spearhead the revenue to 150 growth during the tenure.

Team motivation, business development-New clients’ development and customize planning for clients

Team Mentoring, Team-Building, Team motivation & Ops Management of around 15 member’s team to achieve the set targets

Client Satisfaction & Retention

Create benchmark in achieving target during tenure

Sony Entertainment Television

Assistant Manager

Leading Hindi General Entertainment Channel across India

Responsible for generating business for flagship channel—SONY

It includes generating sponsorship for big events, blockbuster and reality shows

Interacted with the advertising agencies, brand managers of big and semi corporate to formulate the promotional strategy

Introduced Government business to channel and added remarkable growth in business by introducing Government and PSU sector

Retaining the old clients and develop the new clients

Achieve the set KRA including the targets

Maintaining excellent relation with the client and generating additional business

Set examples for others



CNBC TV 18

Senior Sales Executive

Leading Business News Channel of India

Accomplishments

Launched CNBC Awaaz and lead contributor to the growth of business in the channel by signing deals with Giant PSUs like ONGC / BHEL.

Responsible for the generating business from Government and PSU sector.

Part of the strategizing team for marketing the channels- CNBC-TV18, AWAAZ, CNN-IBN and IBN 7

Spearhead the business in all four channels mentioned

Part of the team execute and organize events

Conceptualizing and executing plans (media and marketing) for the clients

Retaining the old clients and develop the new clients

Develop the non-conventional business for CNBC-TV18, AWAAZ and CNN-IBN like in Semi Corporate, big

Retail and Government Sectors

interacting with the government and corporate advertising agencies

maintaining excellent relation with the client and generating additional business

RadioCity India

Sales Consultant

India’s leading Radio station. Now owned by Dainik Jagran.

Accomplishment:

As the Radio was a new media, so indulge in constant marketing promotional activities, producing customized programs for clients

Used to make the promotional strategies for the clients

Develop the Non-conventional business of Semi Corporate, Retail and Government

Developed Automotive, Construction, Education and Government sector for business

Interacted and drove business with the government and corporate advertising agencies

Awarded Best employee for maintaining the clients, generating the extra revenues and developing new sectors

.


Soberbio Consulting

Co-Founder and Growth and Marketing Lead

Communication Strategist, Brand and Marketing Leader, Sales Adviser, Sales Accelerator, Media Planner and Buyer, Media Negotiator, Event Conceptualizer, Retail Specialist, Hedge Fund Adviser, Startup Consultant. Part of the team penning down Drone Policy of India.

Marketing, Communication and Media Leader over 16 years in the domain of Television, Print, Radio and Entertainment. Specialist in Business Development, Sales, PR and Crisis Management, Strategizing, Analyzing and Executing Events.

Working closely with Corporate and Government sector. Worked extensively for Automobile , FMCG, E-commerce, Electrical Appliance, Consumer Durable , Cellular Services , Banking, Insurance, Retail, Central Ministry , State Government and Tourism Department along with Public Sector Units ( PSU),

Hyundai,HMSI ,Suzuki, RBIL , GSK, Nestle, Micromax, Karbon, Nokia, Microsoft, Airtel[, Philips ,General Motors , Pepsi , Coke , Yum Foods, Jubilant Organosys, OYO , Amazon, Snap deal, Shop clues to name few.

Skills and Capabilities:

Responsible for driving business and growth for the clients

Work inclusively with startups and matured organizations to drive solution for revenue generation, penetration, sales, marketing, and ATL and BTL activity.

Consulting in the domain of Media, Legal, Technology, Water Technology

Design PR and Crisis Management Solutions

Mentoring startups in sectors Retail, E commerce, Legal, Financial, Media, Product, FMCG, and Automobile.

Marketing and Brand mentor to the brand “Peesafe Toilet Seat Sanitizer” for their retail and online penetration, Kronokare Toiletries for retail and B2B penetration, White House Creams and Soaps for retail and direct sales penetration.

Media Sales Leader: Responsible for North India revenue for Kannada news channels: Jansri news and Praja news. The peripheries include interaction and revenue generation from Corporate Clients, Government Client, SME/ Retail clients. Penetration of channels into different market of North. Evaluating the prospect, innovation and integration. Marketing tie ups and PnL.

Co-Founded Brands : Soberbio Veto ( Herbal and Organic Pest Repellents ) and Biofarm ( Retail Grocery Venture) and set up the business with Retail Chains like TPG Group ( Vishal Mega Mart), Home Store India Group ( Subka Bazar) , Le Marche , Future Retail Group , Needs Gourmet, Aditya Birla Group.

Marketing and Brand mentor to the brand “Peesafe Toilet Seat Sanitizer” for their retail and online penetration, Kronokare Toiletries for retail and B2B penetration, White House Creams and Soaps for retail and direct sales penetration.

Working closely with Directorate of Audio Visual (DAVP) and National Film Development Corporation (NFDC) to channelize the business opportunities for Media and Clients

Design and execute the events and activation for clients: Delhi Government

Accomplishments

Honored with Women Entrepreneurship Award: Shaheed ki Beti by ICSI

Member of Board of Advisor of Mynahcare

Member of Board of Advisor of Tejosma Technology

Member of Board of Advisor of Knowledge Capital

Member of Board of Advisor of Fresh2All

Member of Board of Advisor of Budding Future

Member of Board of Advisor of Drone India

Member of Board of Advisor of Airpix India Pvt Ltd

Member of Board of Advisor of Legal 360

Member of Board of Advisor of IKON: International Knowledge and Opportunities Network

Member of Board of Advisor of Autotygr

Member of Board of Advisor of Medicare

Member of Board of Advisor of Futuresion

Advisor of Israel India Technology Group (IIT GROUP), US

IID and DGCA in compiling the Drone Policy for Civil Aviation of India

Member Federation of Indian Chambers of Commerce and Industry (FICCI): Civil Aviation

Strategic Partners with (The South Asian Association for Regional Cooperation) SAARC DEVELOPMENT FUND

Turn around the business and accelerated the sales and profit of the media giants like Radiocity ( Radio ) , CNBC TV18 ( News Genre) , Sony TV ( General Entertainment ) , TV9 Group( Andhra / Karnataka/ Gujarat / Maharshtra News Channels ), Mahuaa ( Bhojpuri Channel) , Focus Group ( National and North East News Genre) , Aidem Ventures , Suvarna News ( Karataka News) , Wizcarft ( Event Agency ) , Biofarm ( Retail Grocery Venture).

Safe Biofarm Pvt Ltd (Contribution to Society – Social Venture)

Founder and CSO

Safe Biofarm is a company with a vision to promote and produce green/ healthy products. It’s a retail, branding, merchandise and consulting company which offer very UNIQUE, INNOVATIVE, SUSTAINABLE products & services.

Conceptualized, Planned and Executed the Bio Farm a revolutionary movement in sourcing the Green, Sustainable, Clean, Pesticide free products from marginal farmers in Rural India and making them available through retail, e-commerce and virtual stores to Customers across globe.

Accomplishments:



Raised Seed & VC Funding (Undisclosed) to Drive the Business, Product, Talent and Technology.

Retail: Launched 120 + different sustainable products ranging from Zero Pesticide Food products, Organic Food Products, Toiletries, Janitorial supplies, Sanitizer, cosmetics and pest management products to 400 + stores in Delhi NCR with an aggressive expansion plans to different states of India.

Launched E-Commerce Portal : www.biofarmmarket.com is one stop shop for all green, sustainable, environmental friendly , pesticide free, healthy products ranging from Zero Pesticide Food products, Organic Food Products, Toiletries, Janitorial supplies , Sanitizers, cosmetics and pest management products.

Launched Virtual Store: A revolutionary concept and a hybrid shopping model with the help of technology will enable the stores come the people. The real shopping experience with no physical products at minimum operating costs. This not only provides convenience to the customer but also helps the retailer beat the cost of setting up a physical store.

Driven the Rural Marketing by becoming a bridge to facilitate and empower vendors and rural customers.

Driven the Social responsibility to reach out to the rural and semi urban retail with cost effective rates, like Kendriya Bhandar

Reached out to the organization and NGO which are actively promoting healthy food and health in these area. Like Sulabh Organization, NGOs associated with SHPL,

Pioneers of Sustainable Products FMCG in India which includes Staple Food, processed food, natural cosmetics, natural beverages, soaps, home care and hygiene products.




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